The use of link shorteners enables turning long and complex urls into shorter and sharable links. Shorteners can be used by users to create short url links for campaigns, social media, email marketing, and promotions. It is important to have a good link shortener service which will enable the reduction of the long urls without altering their destinations. Link shorteners serve as great tools when one needs to organize his/her digital resources. Therefore, one should choose the best link shortener which will enable him/her to create short url links conveniently and effectively.